With over half of online visitors spending less than fifteen seconds on a page, it’s essential that you place less priority on advertising-influenced metrics such as page views and clicks, and focus more on the impact of social media and other online advertising campaigns with reach and activity. When it comes to valuable audience engagement, it’s all about quality over quantity. We’ve put together five key ways to improve engagement with your target audience.
Unless you’re fine with being one of the thousands of suppliers of memes and cat videos, chances are that your target audience is only going to engage with your brand if you’re providing what they are looking for. In most cases, this would mean that you are answering their question, or you have an insight into a topic that they are interested in. It’s important to be aware that today, the internet is a hugely saturated place for most industries. So, it’s crucial to do your due diligence on the current landscape, filling the gaps with insightful, valuable and high-quality content.
Encouraging your target audience to engage with your brand can be done in several different ways. One of the best ways to do this is to directly ask your audience to engage by providing them with a selection of options through which they can interact with your brand. Quizzes and polls, for example, are a great way to get your audience to discuss relevant topics on your social media pages, and you can even use them as a method of discovering more about their preferences, likes and dislikes in a fun and interactive way. Business text messaging is a great way to engage with your customers. You can set up your business SMS platform with DialMyCalls to send out polls to your customers regarding your business and view all replies, instantly. Additionally, you may want to look into getting a business SMS gateway API so you can reach thousands of customers at a time. An SMS API is a defined set of instructions that enable applications to send SMS messages via an SMS Gateway. It is used to add native bulk SMS capability to existing software and applications. In other words, it allows you to unlock SMS capability in your existing software platforms. And, it’s not just for social media – there are even quiz plugins for WordPress sites that you can embed directly into your website.
Blogging is one of the best ways to boost the amount of content that you’re providing to your audience and it’ll also help you improve your SEO, with more pages for your site to rank in Google search results. The key to encouraging engagement via a business blog is to provide content that’s going to get your readers talking. Content is king; the deeper and richer content that you can offer your audience, the more likely they will be to return to your site as a trusted information source. And, don’t forget to encourage them to engage with your content by sharing it, or wrapping up with a question so that you’re able to discuss their opinions, suggestions and ideas.
Today, audience engagement is more important than anything else when it comes to successful marketing. Creating a community of customers who trust you online is key to converting visits to sales.
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