PBN in 2019: New Best Practices to Employ
It’s 2019, and everyone’s wondering if PBNs or Private Blog Networks are still worth building. Some would say yes, while others say no. Looking back at how it started (who can forget how Google penalized two public blog network and made them a cautionary tale?), there will always be proponents and opponents of this SEO technique.
PBNs gathered steam in 2014, but people have been searching about them since 2005 based on Google Trends. It is highly likely that it has been used by many SEOs since then or even earlier.
When it became the go-to strategy for grey hat SEO, the conversation went from “maybe” to “how to use PBNs effectively”. In fact, deciding which is
the best solution for hosting became a critical part of building PBNs. After all, the choice of web hosting has a direct impact on whether your PBN will be flagged for a manual review.
The success of PBNs, however, depends on many factors. You should first have a look at
PBN introduction.
What is a PBN or Private Blog Network?
This is a network that has a number of blogs linking back to the main blog. It helps a blog rank on the top of search results, which is basically equivalent to manipulating SERPs using a number of backlinks. For this reason, search engines have developed smarter algorithms that can de-index a page using PBNs.
So why bother?
It provides a shortcut to ranking a page. For instance, content can be spun, cutting down the time needed to develop content. You can also use a Waybackmachine to search for blogs that have been used as PBNs and analyze the quality of their links. The process is not entirely quick and easy. But it is quicker and easier than building a blog from scratch.
So, is
PBN still worth building in 2019? Yes it is. You just need to be smart about it and ensure you have a good return on investment and a good return on time.
2019 PBN Best Practices
The new formula is PBNs + Outreach
Most PBN links are directed to the homepage, which will make the page highly suspicious if it becomes saturated with links. There should be links to inner pages as well. This can be achieved through outreach, where you find other websites to exchange page links with or guest posts.
Building a successful PBN and evade de-indexation is not easy. But the new formula has an added a new challenge to the strategy. In the past, PBNs are the way to eliminate the need to do outreach or build relationships, which many consider a waste of time. This isn’t exactly a good thing but the focus then was to use time wisely, not outreach.
2019 is telling you something else entirely. If you look at it, outreach is the solution to strengthen PBN’s weak spot.
A volume of PBNs is half the power of link building that provides short-term boosting strength. What you need is the other half that offers long-term benefits through links that continue to mature in authority and trust. So, this 2019, your blog should have a blend of PBNs and Outreach.
Optimize anchor text
The wrong anchor text makes anything look bad. So you should master choosing the right anchor text and distributing them properly. Matt Diggity of Diggity Marketing has provided a complete guide for optimization that you can use in 2019.
One thing is vital, however, Anchors must look natural, resulting in variety. The more natural anchors come from your backlinks, the less likely they’ll look the same.
- Use a mix of different texts
- Use a pillow anchor with the usual Target + City anchors
- Use a diverse set of anchors--Brand Anchors, Target Anchors, Topic Anchors, URL Anchors
- Use miscellaneous phrase--”click here”, “learn more”
As for the type of distribution to use, do your homework and find out which strategy is typically used in your niche.
Avoid keyword cannibalization
- This happens when a single site has two pages or more that rank for the same keywords.
- If two or all of the pages come up for the same query a user searches, all of them are performing worse than a single page doing badly on SERPs.
- So make sure to check for keyword cannibalization. Use Ahrefs tools and refer to their cannibalization guide.
Measure link velocity
- How many new links do you need to get per unit of time to make a real difference in ranking?
- The exact number or calculation remains a hot topic for debate but nothing like a good measurement to provide you with answers.
- Track a steady drip of links per month and see if they make serious changes. Does the velocity measure accumulation at a slow or fast pace?
Link PBNs to Outreach
This practice gained popularity in 2018 and is likely to continue in 2019.
It is one way to boost tier 1 (best) links by linking them with tier 2 (low-quality) links. With PBNs providing a source of links at all levels, you should employ this strategy.
Go slow with backlinks during the sandbox stage
Consider this as the probationary period for young domains.
This means staying true to the whitest hat ranking factors and following Google’s guidelines like a good boy. With a young domain under close scrutiny, doing anything and everything to reach the top quickly and outrank other top sites is a recipe for disaster.
The site will get stuck in the sandbox.
Recycle PBNs
Have you reached the #1 position?
Rather than stop link velocity, which will put you at risk of being kicked down the rankings, you should recycle PBNs to keep backlink activity fresh and active.
Many SEOs employ different strategies to make this happen.
- Kill and replace 1 link per week
- Remove 1 link and add 2 more or vice versa
With this strategy, the link profile is kept fresh minus the risk of changes that may cause penalties.
PBNs or No PBNs?
Using a private blog network is not failproof, but it does provide you with a level of control in SEO. You also get instant authority, especially when leveraging an aged and trusted website’s authority. Success won’t come easy. But employ the best PBN practices in 2019 and you will be closer to it.
3 Writing Projects You Can Finish in a Single Day
Writing is an art that is utilized in numerous areas of life. The same art is applied to projects that require specialized skills in research, writing, editing. Without sticking to the right procedure of doing a writing project, the content of any document will fail to deliver the intended message sufficiently or you spend more hours than needed, for example, 24 hours instead of 2 hours. Assess the scope of your project now!
Let us take a look at the general procedure in the writing process as well as the necessary steps incorporated in writing a project you need to write today - an essay, report, case study or research paper.
3 Top Writing Projects to Complete Fast within 24 Hours
- Creative writing projects that involve writing dialogues, poems, short stories and other pieces of creative writing. The only condition of good writing is writing in a creative way. What does it mean? Just use your imagination on a page and it will be appreciated. For quick results in creative writing, you need to know 15 ways to increase imagination and creativity.
- 500-word essays that will be about a page and a half. You can heave a sigh of relief immediately after you are assigned to do this project instead of writing a research paper. You are just required to write 500 words on the essay topic. So don’t worry if you recollect about this assignment in the last minute, you’ll succeed in it fast. It is possible to write even in an hour only if you follow the effective tips of urgent writing. Keep in mind that it is better to stick to the point rather than beating about the bush.
- Article reviews that are aimed at summarizing and evaluating another writer's article. What can be simpler than reading an article and reviewing it accordingly? Believe a single day will be devoted to the given project in case if you take the next 5 steps in the quick writing process.
5 Main Steps in the Quick Writing Process
The following is a detailed breakdown of the general writing procedure for any project you need now:
- Have an idea of what to write about. Everything deserves proper planning and writing is not exceptional. Planning involves having a clear picture of what you intend to write about. This way you can swing into action seamlessly. Not only is this applicable in creative writing, but it also cuts across other forms of writing including official and formal. It would be easier to take note of any ideas that cross your mind in a notebook.
- Build on your idea. Ideas just give you a sketch of what you intend to come up with. The next stage of writing is to get some flesh onto your sketch. Here you undertake brainstorming and free writing which is basically expounding and actualizing your imaginations. Additionally, no editing on flow and other errors is required at this point. After compiling your random ideas, the next step would be to pick out the most appealing one that corresponds with the heading or the aim of your final draft. The ideas gathered here will form the actual book or paper.
- Begin writing a project. Now that you have the ideas and a proper plan of execution you can delve into the actual writing process. Now that this is your first draft, do not keep your focus on grammar or word count. Similarly, you should not freak out about veering off the topic. This stage involves a lot of free writing. As a matter of fact, even the best writers produce several drafts before getting it right.
- Revise your work. By this time, you should at least have one draft of your ideas. Revision involves a lot of things. To begin with, you should check whether you draft is in line with the topic. Other than that, confirm if the word count is right. In addition to that, you can rearrange the format to your liking, remove some parts that seem irrelevant or replace words and sentences with better ones.
- Edit and proofread your written content. A flawless project will be more appealing to whoever reads it. That is why you should refine your draft. No matter how perfect you may be, you are still expendable when it comes to making mistakes in one way or the other. That is why we have this stage. Look out for spelling errors, punctuation, omissions, repetitions, grammar, and clarity. In case you hire a freelancer from fast essay writing service, this might also be a great time to go through your paper and eliminate any shortcomings. Editing and proofreading is the final stage for any writing process.
Finally, a proper procedure guarantees the instant effective communication and the right course of action will direct you to quick results in writing. Rather than use 24/7 fast essay writing services to write your project, you can make use of the procedures above to create the best paper ever.