Hey Fellas! Hope you are doing well. I am back to give you a daily dose of valuable information. Today, I'll discuss How to Write SEO Friendly Blog Post Titles?
This is my second article covering a complete SEO series. I hope you have got a clear idea about SEO, if not, you can check my previous article on Introduction to SEO, where you can get a complete idea about SEO.
Proper SEO is vert necessary to make your blog stand out from others. Your online success depends on how your blog posts are curated and optimized for both search engines as well as visitors; ignoring any of them can put your blog at a huge risk.
Blog post titles play a vital role in the overall growth of your blog. There are many posts who succeed in appearing in SERP but fail to get a number of clicks from potential visitors. This is where stunning blog title comes into play. You come up with a high CTR (click through rate) if your blog titles are catchy and fulfill the demands of the visitors.
Blog title falls under the category of On-Page SEO which is equally important and comes before Off-Page SEO. Blogging is all about creating, developing and adapting the recent SEO techniques that help you stand out in the competitive online world.
You can check a complete guide of SEO tutorials where I have combined all articles pertaining to On Page and Off Page SEO.
In today's tutorial, I'll discuss how you can write SEO friendly blog post titles that stand out and help you get decent traffic on your blog. Let's get started.
How to Write SEO Friendly Blog Post Titles
Blog post title is a thing self-explanatory. It is a title you choose for your blog post. Writing an accurate blog post title is more like a science. If you browse the internet for a specific query, you will find plenty of blog posts written on the same topic but you prefer clicking only a few of them.
What motivates you to only click a specific link? It is true when you search for something, you click a number of links at once, appearing on the first page of Google.
However, it not guaranteed, that all pages get a same amount of traffic. Only a few of them survive that follow all the prerequisites required to produce a superb title.
Don't you worry. I have got you covered. I'll show you, how you can write SEO friendly blog posts that help you get a reasonable traffic.
Steps Required to Produce Stunning Blog Post Title
Writing a great post title is very essential to make your CTR grow skyrocket. According to Copyblogger, 80% of your visitors will read your headline, but only 20% will continue to finish the article.
Following are the main steps for generating SEO friendly and outstanding blog post title.
Start your journey with keyword research. There are many tools available for doing keyword research, however, following are used quite often.
Google Keyword Planner
If you are new to blogging then you can start with a free tool like keyword planner. However, it totally depends on your budget. If you can manage to get paid membership right from the start of your blogging career, then you come with a higher chance of succuss because paid tools provide more features to organize your keyword strategy than the free ones.
Your blog title must contain the main keyword. It is okay to put the main keyword anywhere in the blog title, however, it is preferred to put it in the start of it.
Length of the Title
Length of the blog title is very important. Keep it under 55 characters, otherwise, it automatically gets trimmed off once it appears in the SERP.
Focusing on a long-tail keyword requires more characters for creating a blog title that truly matches and stands fit with the keyword. This is where you need to show your expertise to keep the title within the recommended characters. This is tricky and requires some time before you will be spot on creating a clinical blog title. Rest assured, you will grow as you proceed.
Avoid Keyword Stuffing
Google algorithm was not very advanced and optimized a while ago where you would crowd the blog post with keyword stuffing and got ranked quickly. Now, it is considered as a manipulative criteria to get top position in the search engines and is highly deplorable and not admissible at any cost.
Must be Relevant
Blog post title must be relevant to the main topic. Your blogging success would be on shaky grounds if you write a title with a lot of exaggeration and fail to provide the content what you have promised in the title. This helps you get a number of clicks but it would affect your bounce rate. Once the visitors click on your post and finds it totally irrelevant, they quickly close the page and switch to the next.
Make it Easy
Your blog title must be easy to read and easy to digest. Avoid adding difficult words that make readers do a dictionary search for the specific word in the title.
These words will attract the visitors who are getting their hands on something very first time.
Add Words that Trigger Emotions
First impression is the last impression. Some don't agree with this phrase but it works when it comes to writing a blog post title. When your title appears on the SERP, it has only a few seconds to grab the attention of the visitors.
Give your title a spoon of spice that triggers emotions. Make sure the words you add, truly resonate with the idea you want to deliver.
These words are enough to convey the message that your blog post contains something enticing.
Start with Number
Adding a number before the start of the title makes your blog title specific and helps people resolve the certain query more than one way.
Your blog post can stand out by following these steps
10 Steps required to make your blog post go viral
The second title comes with more number of clicks because adding a number makes it more specific where it conveys the main idea quite nicely.
Words that Intrigue Curiosity
A human mind is very obstinate in nature. It is inclined to things that are prohibited and house some uncertainty in them. You can add some words that drive curiosity and allow people to know the truth anyway.
These words are enough to drive curiosity in the readers. If your title is better than others, you come with a higher chance of getting clicked by a number of visitors. Once the audience clicks the title, this is where your writing skills come handy that can retain the visitors to the end of the post.
You have done your keyword search and chose the words to add in the title, now comes a final step to write a blog post. It is preferred to practice blog post title number of times before you pick the final one. Make sure, your title looks natural and sits best with the main keyword.
All words in the title must support each other. Before you finalize the article title, you can have a word with webmasters who are expert in blogging and already created blog posts that went viral.
You are writing a title for your audience. Keep the requirements and demands of the visitors in mind and see how your blog title helps in delivering the specific solution visitors are looking for.
The nature of the articles is different for writing a content for business than writing a content for some blog. If you are writing for some business, then you must focus on adding the words that bring value to the customers.
These words will help visitors identify that you are providing something extremely valuable that put you ahead from others in the relevant field.
That's all for today. I hope you have found this article useful. In the next article, we cover how to write magical Meta Description that helps you convey a right idea about the summary of the page.
If you are feeling skeptical or have any question, you can ask me in the comment section below. I'd love to help you in any way I can. You are most welcome to give your feedback and suggestions so we can improve and provide better content as per your needs and demands. Thanks for reading the article.
I am Syed Zain Nasir, the founder of The Engineering Projects (TEP). I am a
programmer since 2009 before that I just search things, make small projects and now I am sharing my
knowledge through this platform. I also work as a freelancer and did many projects related to
programming and electrical circuitry. My Google Profile+Follow