Hello everyone, welcome back to our website and I hope you are getting along with your life pretty well. I always try to discuss the latest tools of SEO that help you in growing your business and set you on top of the search engine. Today I am going to talk about a new topic that is “What is DA And PA & Role of Moz Rank in SEO”.
Moz Rank is an SEO tool that measures your website links popularity score. But most of the marketers are using it to track the search engine result page (SERP) ranking of different website pages and the whole website.
Keep in mind that Moz rank metrics have not any link with Google Search Engine but these are MOZ metrics.
DA and PA are two terms used by Moz to give the score of your website and all the other pages of the website. You can examine the Domain Authority (DA) and Page Authority (PA) of your website and compare it to your competitors and build SEO strategies to compete with your opponents.
DA is GLOBAL, one domain on the whole internet but PA is LOCAL to your individual site.
So let’s jump into it and discover in further detail about it.
What is Domain Authority (DA)
DA is a parameter of Moz, that helps you to predict the search ranking score of your website. That score will analyse how well a website will rank on the search engine result pages (SERPs).
Check the Technical Definition of DA on MOZ website
Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a “best fit” algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against.
The range of domain authority score is one to 100. The higher score DA website would have high chances to rank quickly. So keep an eye on your website and check it daily to know about the score of your website.
There are different factors included to calculate the DA:
- Linking Root domains.
- Number of total links.
- Ranking Strength.
Moz has recently updated their way of calculating metrics and Moz DA 2.0 update is quite amazing as compared to the old version. People are going crazy over it because now it is more reliable with much better indication. It is helping people in many ways for their business growth.
What Is A Good Domain Authority (DA)
There are sites that are leading on the online web for ages, because of a large number of high-quality external link and their quality content. Their DA is high, like Google and Wikipedia.
But the small business website has low DA because of few inbound and external links. When a new brand starts a website they always have to start with a 1 DA score.
For this reason, New websites take time to reach 70 to 80 DA scores. You should first perform a website audit of your competitors’ sites.
Hence, MOZ is a comparative tool there is no good and bad Domain Authority.
So, DA (Domain Authority) just predicts the rank ability of your website. You should not make this only goal to just increasing in your DA score. There are many other factors that you should keep in mind too. Keep track of your competitors metrics and do a comparison between them. AND make an aim to compete your competitor’s DA score.
What is Page Authority (PA)
- PA is another parameter of Moz. It predicts how specific your page will rank on search engine rank pages (SERPs).
- The score of PA is from one to 100. If your PA score will be higher then it will be easy to rank.
- There are dozens of factor that take care of this process and measure the strength of each page.
How is Page Authority (PA) scored
100 points of the algorithm scale used to calculate the score of PA. There are hundreds of cases and reports out there that shows that it is easy to increase score from 30 to 40 than it is to increase from 70 to 80.
Where you can find DA and PA?
Moz has incorporated with tons of SEO online tool, they are providing you DA and PA on their sites.
How to use these metrics in SEO?
Two things you need to consider are:
- Examine whether google is ranking links and pages
First and formest you need to figure out the content in that page. Especially, the length of your webpage and compare it with your own website. Then check out the DA of it. Most of the time the top result contain high DA of (60-70) or +. This would suggest that you have to need dozens of quality links to be at the top of the chart.
Otherwise, there would be chances that top pages have a little DA score and just because of a good article. Currently, this is common now.
- Look at the individual pages and rank them according to PA
For the individual pages of your website, you can track them by their PA score or by individual page. Sometimes a page is working well but there PA is down. So don’t bother about this much and add some quality links to push your page up the top.
Focus on good internal links that can boost your page and provide value to the readers.
IS MozRanks Important for your SEO?
But there is another side of the story that don’t make it your only priority. There are other important things that you have to keep in mind while doing the SEO of your website.
Basically, all of these ranking tools are coming into existence to replicate the search engine ranking algorithm.
Companies like Moz, Majestic, Ashref’s and SEMRUSH have invested significantly to bring us an accurate result. They all are working hard in calculating the back of data and providing insight into how well your website might rank against your competitor.
MozRank is the most used tool on the web and therefore I am going you to introduce a free tool that will provide you with a DA and PA of your website free with many other SEO tools too.
MozRank can help you with the following:
- Ideal for finding your competitors
- Finding out who links to your competitors
- Perfect SEO guide
What Moz DA measure?
- Moz is well known for measuring links.
- Moz does measure inbound links of your website that are coming from other sites to your specific pages.
- Inbounds links to any of your subdomain
- Measure the unique domain and total numbers of links pointing at your website
- Moz takes all of the data from their own link to explore the tool
How to Check your MozRank
There is nothing hard you have to do to check the DA and PA of any website. The first step is to go on Seo Analytic tool. You can use it to access the Alexa ranking, MozRank, webpage size and many more.
This tool will give you a quick glance of your website in just a single click. This is a free tool and will give you tons of information about your website is doing. A major part of this tool is to help you in achieving better positions in search engines.
- This is an overview of the tool.
- Now you have to enter your website in the given box. As you can see in the image with the help of an arrow.
- Click on the Analyze website to get the result.
- This is how your result will be displayed.
Advantage of using:
- Reliable indicator
- Aware of the fact that how well you will perform against your competitors
- You can find about the web position in any search engine
In addition, the social network also influences the DA and PA of your website. You should definitely check the social network links too. Keeping track of their values are worth considering.
Companies like Moz and all the other online SEO companies have invested heavily to build the trusted platform for website holders and marketers, where they can analyse their websites. They are trying to mimic the Google search engine to bring the insight of how well your website ranks against a competitor.
Moreover, It is clear that all MozRank can help you in growing your business. But keep in mind that doesn’t make it just your only measurement.
Use all other strategies to make your website visitors increase. Combined it with other tools like Alexa Rank and others to research your competitors SEO and marketing strategies.
Let me know what SEO tools do you use except MozRank for your website and which one is your favourite. Or is there any tool you want me to discuss. I really love to hear from you. Comment below and share your experiences.